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🥤 Dr Pepper Social 🥤​

For the first 3 years of my career, my partner and I ran TikTok, Instagram, Threads, and Twitter for Dr Pepper. We transformed the brand into a meme dynasty on social, and we won some shiny stuff along the way.​​​

  • Built our TikTok from scratch to reach 1.5M+ followers (most followed soda on the platform)

  • Grew our Instagram to become a critically acclaimed meme account with over 1M followers

  • Recognized by the Shorty Awards, AdAge, Wall Street Journal, and more.

  • Credited with helping Dr Pepper pass Pepsi to become the #2 soda​

Instagram

Twitter

TikTok

Art Director: Harrison Brownell

Agency: Deutsch

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