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💅 Fanicures 💅

Heisman winning QB, Caleb Williams, infamously painted his nails for every game of his college career. So when Dr Pepper signed him to an NIL deal, we just couldn't resist making a nail polish... for fans.

"Caleb's Muse"

The Kit

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Teaser Videos

"Slay Hard"

"Catwalk"

Caleb Slaying the Photoshoot

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Art Director: Harrison Brownell

Creative Directors: Curtis Petraglia & Chris Jones

CCO: Ryan Lehr

Agency: Deutsch

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