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🥥 Creamy Coconut Head Takeover 🥥
To help Dr Pepper Creamy Coconut take over TikTok, we hijacked the platform's biggest trends with The Creamy Coconut Heads. This obnoxious, coconut-headed duo netted 43M impressions and were credited with helping the flavor became Dr Pepper's highest selling LTO of all time by over 50%.
"We're Creamy Coconuts"
"Just Make Sense"
"Creamy Review"
"GRWM"
"Head Turn"
Art Director: Harrison Brownell
Creative Director: Curtis Petraglia
Director: Philipp Girke
Prosthetic Artist: Alec Gillis (Alien, It, Tremors)
Coconut Boy: Jason Rodelo (960K on TT)
Coconut Girl: Cait Moira
Agency: Deutsch
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