top of page

🏁 The World's Fastest Can 🏁

Start your engines and rev those tastebuds! We teamed up with Bubba Wallace and 23XI Racing to create The World's Fastest Can (which you can still buy on ebay for $500). Now how did fans get it? By scanning The World's Fastest QR Code as it zoomed through an infinite amount of left turns. 

Press: Beyond The Flag, EssentiallySports, Outsider

Step 1: Scan 'The World's Fastest QR Code'

 

We fitted up Bubba Wallace's car for the Goodyear 400 with The World's Fastest QR Code. From the track to TV, over 700 fans scanned successfully.

23C23 Dr PepperDarlington Toyota_0005 (1
gettyimages-1490114602-2048x2048.jpeg
IMG_5947.jpg

Step 2: Get 'The World's Fastest Can'

 

From there, fans were taken to a link where they signed up to win The World's Fastest Can -- a limited-edition, blurry Dr Pepper can signed by Bubba Wallace himself. We sold out within the day.

Artboard 1 (1).png
Artboard 2 (1).png
LTO_Smoke 4X5.png

Art Director: Harrison Brownell

Creative Directors: Curtis Petraglia & Chris Jones

Agency: Deutsch

bottom of page