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Problem: How do we convince suburban millennials to mask up, while getting them to support minority-owned businesses?
Oh yeah, it's pronounced 'dell-uh-vek-ee-uh.'
copywriter, average guitar player, clumsy person
🚗 Spotify: Music That Delivers 🚗
Student Work
Spotify needed to reclaim its role in the car after driving rates plummeted during the pandemic. So, we went after those who drove more – delivery drivers – and gave them helpful delivery tips by using song lyrics and Spotify app features.
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AWARDS:
One Show Young Ones Merit
AAF Midwest Regional Gold Addy
AAF Greater Flint Gold Addy
Young Ones Case Study Video
The YDD Delivery Hub
Click the Grubhub icon...
To check your directions...
Orders...
And of course, music.
Billboards & Window Signs
Showing a little bit of empathy. Because ya know, delivery driving sucks.
Your directions can now be given to you by songs. Boom.
Pretty self explanatory, right?
Who needs a voice command feature more than delivery drivers?
Social Media
Songs keep you up to date on deliveries? Oh yeah baby.
We spread the word in pure 2010's style.
Gas Station TV
Bluetooth gas station TV's keep the party goin' when it's time for a fill up.
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